During Super Bowl XLIX, car companies spent 4.5 million dollars to run a single 30-second commercial. Volvo spent no million dollars. 

And, despite not actually airing anything, we helped Volvo take the top spot as the most tweeted automaker during the game. 

On a day when all other car brands spent a combined gazillion dollars. Approximately.

It also won some awards at Cannes, One Show, D&AD and the Webby's.

Director: Wyatt Neumann

AD: Mike Kushner