As the premier sponsor of the Academy Awards, Kohl's wanted to shed its boring, big-box image. Essentially, they wanted to be seen less like a lame Wisconsin hockey mom and a more like a cool Wisconsin soccer mom.  

So, instead of celebrating the big moments on a grand stage, we decided to celebrate the almost mundane moments and the smallest scale that we're all thankful for. 

Clio - Bronze // One Show - Bronze // Cannes - Shortlist

Director: Lance Acord

AD: Jared White