According to some estimates, roughly 100,000 inmates in American prisons today are innocent. They continue to serve time behind bars because the one thing that can get them exonerated, their DNA, is believed to be too hard to acquire and too expensive to test. 

This was our campaign to try and change things. To set the innocent free. 

The ink used in each part of our campaign was made from the DNA of wrongfully-convicted inmates. Which meant any part of the portraits or the copy could be tested to prove that man's innocence. Even the letters sent to the Governor on behalf of the prisoners were printed with DNA ink and signed by pens filled with DNA ink . 

(Lawyers made me password protect the video. But the password is three letters long and starts with an "i".)

AD: Mike Kushner

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