For some reason, when humans get billions of dollars, their brains become infected with the idea of living on Mars. It’s an odd socioeconomic anatomical anomaly.
So, on Earth Day, we refocused the attention back from Mars to Earth. By placing a message directly in front of SpaceX headquarters reminding everyone who would rather try to escape this planet for another one that Mars actually Sucks. Love, Earth. Sorry, Elon.
It was fun to write. Got tons of press. And Mars has yet to respond.
During Super Bowl XLIX, car companies spent 4.5 million dollars to run a single 30-second commercial. Volvo spent no million dollars.
And, despite not actually airing anything, we helped Volvo take the top spot as the most tweeted automaker during the game.
On a day when all other car brands spent a combined gazillion dollars. Approximately.
It also won some awards at Cannes, One Show, D&AD and the Webby's.
Director: Wyatt Neumann
AD: Mike Kushner
When you’re watching college football on an 82 inch Samsung QLED TV, you can’t look at anything else. This one’s pretty straightforward.
Directors: Tim & Eric
Marcus by Goldman Sachs is the financial behemoth's first foray into the world of more traditional banks. (Savings accounts, personal loans, other plebeian offerings for the 99% masses.) In launching Marcus, GS sought to distance themselves from their reputation as old, stodgy, and safe.
Director: Nick Ball
As the premier sponsor of the Academy Awards, Kohl's wanted to shed its boring, big-box image. Essentially, they wanted to be seen less like a lame Wisconsin hockey mom and a more like a cool Wisconsin soccer mom.
So, instead of celebrating the big moments on a grand stage, we decided to celebrate the almost mundane moments and the smallest scale that we're all thankful for.
Clio - Bronze // One Show - Bronze // Cannes - Shortlist
Director: Lance Acord
AD: Jared White
It’s candy. It breaks. It’s fun.
Not everything has to be deep.
Squarespace believes everyone with a passion should be able share it with the world. No matter if it's gardening, drumming or seemingly-insane photojournalism that involves living in Taliban-held regions of Tora Bora and traveling to the nuclear fallout of a radioactive Fukushima.
To champion that belief, we partnered with Pulitzer Prize nominated photojournalist David Guttenfelder to celebrate a unique life led by one, singleminded, passionate pursuit.
The campaign extended to a website featuring audio podcasts alongside some of his most impactful photographs.
Director: Noam Murro
AD: Jared White
America loves its guns. Which becomes pretty clear when you watch our movies. The typical Hollywood blockbuster has three times the gun violence than it did just a couple of decades ago. All this, despite the death, destruction and trauma guns bring to our schools, movie theaters and offices every day. Still, we love seeing bullets fly on the big screen. So, how do we combat our growing gun epidemic? We give America what it wants. Another Hollywood blockbuster. Enjoy, America!
One Show - Bronze //Cannes - 1 Silver, 3 Bronze // LIA - Bronze
AD: Roy Torres
With Marcus by Goldman Sachs, we launched their personal loan business by shining a light on the treacherous game that is the "no-fee" personal loan.
See, most of the time, lenders will approve you for a specific amount, then immediately dip into that amount and take a little bit back. Technically, not a fee. Treachery.
So, we decided to do what they do. But, pizza.
Director: Sam Cadman
AD: Jamie Massam
According to some estimates, roughly 100,000 inmates in American prisons today are innocent. They continue to serve time behind bars because the one thing that can get them exonerated, their DNA, is believed to be too hard to acquire and too expensive to test.
This was our campaign to try and change things. To set the innocent free.
The ink used in each part of our campaign was made from the DNA of wrongfully-convicted inmates. Which meant any part of the portraits or the copy could be tested to prove that man's innocence. Even the letters sent to the Governor on behalf of the prisoners were printed with DNA ink and signed by pens filled with DNA ink .
(Lawyers made me password protect the video. But the password is three letters long and starts with an "i".)
AD: Mike Kushner
Cannes Press - Shortlist
Cannes Outdoor - Shortlist x 4
As freelancers at Havas, we got to write some fun oven cleaner commercials from the perspective of the food. This is the first one to air.
Directed by Stoopid Buddy Studios
AD: Nick Luckett
Verizon's partnership with the NFL meant anyone could watch football on their phones. So, you never had to not watch football. God bless the USA.
This is Adrian Peterson pre-child abuse. I think. I hope.
Director: Greg Popp
AD: Andrew Barrett
Preparation H is a cream-based hemorrhoidal ointment. They also make a suppository for, um, harder to reach situations. We made them a print campaign that touts the benefit of that specific product by really getting to the heart of the problem. And by 'the heart', I mean the rectum.
AD: Roy Torres
For a little over a year, I worked in-house for the Nickelodeon Creative Agency. It's a Viacom-owned, internal agency that creates both content and commercials exclusively for their Nickelodeon channels. So, all of the work is specifically targeted to children and their parents.
Not the sexiest stuff in the world, but I got to direct Spongebob and Patrick, so not all bad.
AD: Andrew Barrett
This is the campaign where we encouraged people to entomb themselves in the ice at their local arenas.
Or to download NHL Gamecenter. Whichever.
Director: Greg Popp
AD: Andrew Barrett
LongHorn Steakhouse was a challenger brand in a category dominated by a certain Australian-themed steakhouse. So, while they were busy shouting their promo deals over cheesy food footage and phony bite-and-smiles, we created a campaign with a boldly American voice.
Director: Nick Fuglestad
AD: Roy Torres
During the 2015 holiday season, we decided in-bar coasters should double as old-fashioned postcards. Ones you could send to your favorite people, from your favorite place, in your favorite state--to buds, from the bar, drunk. Budweiser agreed. Hence, Coastcards.
AD: Nick Luckett
CD: Scott Hayes, Christine Gignac
Here's some of my other work. It's all over the place. From action figures to candy to technology to pizza. Some from full-time, some from freelance. If you'd like to know more about any of it, just ask.
